The door to the soul will open
When we allow our imagination to run wild
Meet the emotion

Michal Cohen Malchi | Founder of the IMAGINE Method

Moving in the emotional space

Using the method

The IMAGINE method allows the therapist to enter the patient's emotional world, both visible and hidden, to move within the emotional space during the treatment process and to pinpoint emotions through intuition and quick recall, leading to deep cognitive and emotional processing.

זום IMAGINE

Triangular model of movement

Michal Cohen Malchi, founder of the IMAGINE method, developed the triangle model of movement in the therapeutic space based on her experience in photography and phototherapy over the past three decades.

At the heart of this method lies the understanding that images are a kind of emotional container to which we attach a wide range of feelings, memories, smells and sounds. The images captured by the human eye serve as a kind of shell for the feelings and emotions of the person looking at them over time. When we look at and linger over a picture, we allow the range of emotions that were pent up inside us to be released.

The IMAGINE method breaks down the therapeutic process into three layers, which are expressed in the construction of a therapeutic space led by the therapist, while allowing the patient freedom and movement between the layers. According to the method, the layers that make up the mind are the intuitive circle, the cognitive circle, and the emotional circle. The method facilitates the transition between the layers through movement from the broad and amorphous to the narrow and focused.

Come to terms with the past,
Dealing with the present,
Hope for a better tomorrow

Hi, I'm Michal.

As a photographer, I would go through thousands of photos almost every week, and there were some that really jumped out at me, not always for any specific reason. In my gut feeling, it was an amorphous, truly intuitive attraction. I began to explore why certain photos caught my eye. What made them special, appealing? When it clicked, the meeting between intuition and deep thought, my emotional pathways to the photo would open up and then I could really feel it, let it in, let it touch me, connect me to people, memories, smells, tastes and that moment... the circle was complete.

Over the years, I have come to understand the power of this process, which begins with a raw, undefined attraction and ends with a connection to memory, to our personal moment in time and the emotions it holds. The IMAGINE method combines the methods I developed in the world of professional photography with a therapeutic approach that uses images to facilitate an emotional and cognitive process in a space that brings together imagination, memory and the mind.

Who is this method suitable for?

The approach behind IMAGINE emphasises flow between layers and dimensions while addressing each of them separately. For this very reason, the method can stand alone as a therapeutic process or be integrated with other treatment methods while applying the guiding principles.

The need to enable broad movement in the therapeutic space, with clarity on the one hand, but with freedom and a sense of unlimited possibilities on the other, is what drove Michal Cohen Malchi to develop a unique set of cards, the only one of its kind in the world, which breaks through the boundaries of therapy and opens up endless possibilities for both therapist and patient.

קלף זום המאפשר מיקוד באזור מסוים בתמונות

Therapeutic card set

The only assessment that allows for treatment space Without limits

Inside a small bag made of pleasant-to-touch fabric, you will find three types of cards. Each type can stand alone or become part of a larger, more profound picture. The kit includes high-quality images, transparencies processed from photographs, and zoom-in cards. During treatment, we stack the different dimensions on top of each other while moving freely in each dimension on its own.

Want to upgrade?

For individual treatment

IMAGINE
CLASSIC

High-quality fabric case

In size 10X10 CM - Perfectly suited for individual treatment

Group facilitation

IMAGINE
TOGETHER

High-quality fabric case

In size 20X20 CM - Ideal for group facilitators

For centres and institutions

IMAGINE
For organisations

Special orders come with special benefits 🙂 Contact us

A special price awaits you

10% Discount on card sets

Enter the coupon code on the payment page.

michal2025

*The benefit is valid until 28/02/2025 only.