Michal Cohen Malchi

Throughout my 30 years as a professional photographer, I have experienced first-hand the power of images and the enormous impact they have on us. Photography is a profession that allows you to gain unique perspectives on human dynamics, with the camera acting as a mask that hides you and gives you almost complete access to the most intimate places and moments, where emotions are laid bare. Therefore, for me, every photograph contains a wealth of emotion, intimacy, time and place, packed into a single click, a single frame, unique in time.

As a photographer, I was always busy creating new photos, and the old ones were mostly pushed aside, disappearing, fading away in digital "drawers" in the endless expanses of the "cloud." In recent years, I began to think about them again, about the photos I love, the ones I saved, click by click, frame by frame, and over the years they grew and grew into a mountain, a huge database of photos, each of which has a place in my heart and an emotional connection... But what to do with them, how to give them use and value? How do we bring them back to the centre of the frame?

From this place, I began my journey, searching for tools, ideas, and inspiration that would help me find new value in my old photographs. Knowing the power of images, I sought a broad method or approach to treatment through photographs that would allow me to channel the power of images to help as many people as possible, of all kinds, to strengthen their memory, come to terms with the past, close circles, heal, grow, overcome, progress, improve – to feel better today than yesterday.

When I look at a good photograph, I don't see something flat and two-dimensional. To me, it looks like a pile, a multidimensional package of features that together create something wonderful, something that is greater than the sum of its parts, something that connects, excites, inspires, attracts, stimulates... something that moves us physically, emotionally and intellectually.

Over the years, I have come to understand the power of this process, this cycle, which begins with a raw, undefined attraction and ends with a connection to memory, to a moment in our personal time and the emotions it holds, and I have come to understand that there is something beyond this... That the methods and techniques I developed in the world of professional photography could be adapted into a therapeutic tool that uses images to bring about improvement in emotional and cognitive processes.

 

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